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iPhone XS, XR, XS Max: Apple's three new iPhones replace the iPhone X

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Apple's three new iPhones  XS, XS MAX, XR Apple announced the iphoneXS, iphone XS MAX and iphone XR. These three new iPhones for 2018 officially replace the iPhone X, which Apple pulled from its store after the announcement. So if you're looking for a new "iPhone X" this year, one of these three will have to be it. While the iPhone XS and iPhone XS Max have virtually the same guts, just in two different sizes, the iPhone XR is a cheaper, more colorful phone with a few compromises. The XR introduces a profound shift in Apple's strategy by folding its "bargain" phone into the premium iPhone mix. The iPhone XR starts at $749 for the lowest storage capacity, the iPhone XS starts at $999 -- like last year's iPhone X -- and the XS Max's 64GB model costs $1,099. The prices rise from there with each jump in internal storage. Instead of Apple's most advanced phone breaking the $1,000 ceiling, two of these new iPhones now start at a grand ...