iPhone XS, XR, XS Max: Apple's three new iPhones replace the iPhone X
Apple's three new iPhones XS, XS MAX, XR
Apple announced the iphoneXS, iphone XS MAX and iphone XR. These three new iPhones for 2018 officially replace the iPhone X, which Apple pulled from its store after the announcement. So if you're looking for a new "iPhone X" this year, one of these three will have to be it. While the iPhone XS and iPhone XS Max have virtually the same guts, just in two different sizes, the iPhone XR is a cheaper, more colorful phone with a few compromises. The XR introduces a profound shift in Apple's strategy by folding its "bargain" phone into the premium iPhone mix.
The iPhone XR starts at $749 for the lowest storage capacity, the iPhone XS starts at $999 -- like last year's iPhone X -- and the XS Max's 64GB model costs $1,099. The prices rise from there with each jump in internal storage. Instead of Apple's most advanced phone breaking the $1,000 ceiling, two of these new iPhones now start at a grand or more.
Apple has dabbled in cheaper iPhones before, with the iphone SE and iphone 5C, but their designs stood apart from the mainstream iPhones, and they didn't last. Here, the cheaper iPhone XR shares the design and many of the same specs as the top-tier iPhones. It comes in bright colors and has some slimmed-down features, like a smaller battery than the new iPhone XS. The pricing is the most attractive for iPhone loyalists. Although there's nothing "budget" about the iPhone XR's $749 starting price, people looking for a new iPhone this year could easily gravitate to the relatively cheaper XR.
At a time when phones are becoming more and more expensive, Apple's decision to embrace the new "X" family is important because it cements a new strategy for Apple, one that will continue to set the pace for phone makers as we move toward 2019.
These new iPhones for 2018 will need to impress buyers if Apple has any desire to nudge Chinese brand Huawei which outsold iphones last quarter and regain its seat as the world's second-largest phone maker, after No. 1 Samsung.
IPHONE XR, XS, XS MAX US PRICING
| 64GB | 128GB | 256GB | 512GB | |
|---|---|---|---|---|
| iPhone XR | $749 | $799 | $899 | N/A |
| iPhone XS | $999 | N/A | $1,149 | $1,349 |
| iPhone XS Max | $1,099 | N/A | $1,249 | $1,449 |
NEW IPHONE XR, XS, XS MAX STARTING PRICES
| iPhone XR | iPhone XS | iPhone XS Max | |
|---|---|---|---|
| US | $749 (64GB) | $999 (64GB) | $1,099 (64GB) |
| UK | £749 (64GB) | £999 (64GB) | £1,049 (64GB) |
| Australia | AU$1,229 (64GB) | AU$1,629 (64GB) | AU$1,799 (64GB) |
iPhone XS and XS Max specifications:
iPhone XS and XS Max cameras:
The iPhone XS and XS Max cameras share the same specs (see above), but don't be dismayed. Apple promises you'll get more from the camera than you did with the iPhone X, specifically because of the power of the A12 Bionic chip inside.
The camera's algorithms detect people's faces and bodies, and kick into instant red-eye reduction. Smart HDR can identify highlights and find shadow detail.
Even more interesting, you can now adjust the depth of a portrait mode photo (called the bokeh effect) after you take the photo, which gives you complete control over the blur. All editing happens in the Photos app through a slider.
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